SINCE 2006

Our Place In The World Of everything fashion

Our Story

Introducing globally recognized brands and trends to meet the ever changing needs of fashion lovers

Established in 2006, Brand Merchants has spent over a decade participating in the watch industry in Pakistan. In our effort to bring you only the best, Brand Merchants is proud to introduce itself as the only company authorized to distribute, wholesale and retail 25 internationally recognized and highly sought after watch brands all across Pakistan. Our success comes from bringing the world of fashion, sporty, classic & affordable watches to your doorstep and we will not stop until we do. 


To get all our brands within easy reach to our customers, ABOUTIME was launched with its first flagship outlet in Lahore, adding at least one outlet every year since. ABOUTIME puts a conscious effort into ensuring that we market these brands with the same flair that is admired across the globe.